"THROUGH THE LOOP"

Introducing Dyson's ultra-safe, extra-quiet bladeless fan.

So quiet, it won't wake a baby. And with its bladeless design, a camera can casually breeze through.

Role: Senior copywriter

Art director: Becks Kingston

Director: John Yeo @ Mainframe

"VERSATILITY INTERRUPTUS"

Showcasing the versatility of Dyson vacuums, while heroing the technology inside.

We bring you... deconstructed technology, in a deconstructed world.

Role: Senior copywriter

Art director: Becks Kingston

Director: Nick Livesey @ RSA

"WHAT LURKS UNSEEN"

Revealing humidifiers don't just release water vapour. 

 

We challenge a problem that many manufacturers sweep under the bridge, with a brighter solution.

 

Role: Senior copywriter

Art director: Becks Kingston

Director: Nick Livesey @ RSA

"WHAT IS ZERO WASTE WEEK?"

"Reduce methane emissions from landfill, micro-plastics in the ocean and contamination in the food chain."

I'm an ardent eco-warrior, so I loved working with Ecotricity on this blog – full of tips and ideas to create more sustainable habits and fight the climate crisis. 

CAMPAIGN/HUFFPOST ARTICLES:

"BUY THE WORLD A HOPE"

"You won't find happiness at the bottom of a bottle. But you might find hope in a can of coke."

I wrote articles for Campaign and HuffPost to create a buzz around this refreshing campaign. With quotes from Will Awdry, Ed Gillespie and Ynzo Van Santen. 

"BREATHE LONDON"

"Hey, what's in your backpack?"

Just my Paw Patrol lunchbox. Oh, and Dyson's first comprehensive study of London's air quality.

Role: Senior copywriter 

© 2020 by Sophie Deal. Copywriter.

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