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"THROUGH THE LOOP"

Introducing Dyson's ultra-safe, extra-quiet bladeless fan.

So quiet, it won't wake a baby. And with its bladeless design, a camera can casually breeze through.

Role: Senior copywriter

Art director: Becks Kingston

Director: John Yeo @ Mainframe

"VERSATILITY INTERRUPTUS"

Showcasing the versatility of Dyson vacuums, while heroing the technology inside.

We bring you... deconstructed technology, in a deconstructed world.

Role: Senior copywriter

Art director: Becks Kingston

Director: Nick Livesey @ RSA

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"WHAT LURKS UNSEEN"

Revealing humidifiers don't just release water vapour. 

 

We challenge a problem that many manufacturers sweep under the bridge, with a brighter solution.

 

Role: Senior copywriter

Art director: Becks Kingston

Director: Nick Livesey @ RSA

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"WHAT IS ZERO WASTE WEEK?"

"Reduce methane emissions from landfill, micro-plastics in the ocean and contamination in the food chain."

I'm an ardent eco-warrior, so I loved working with Ecotricity on this blog – full of tips and ideas to create more sustainable habits and fight the climate crisis. 

CAMPAIGN/HUFFPOST ARTICLES:

"BUY THE WORLD A HOPE"

"You won't find happiness at the bottom of a bottle. But you might find hope in a can of coke."

I wrote articles for Campaign and HuffPost to create a buzz around this refreshing campaign. With quotes from Will Awdry, Ed Gillespie and Ynzo Van Santen. 

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"BREATHE LONDON"

"Hey, what's in your backpack?"

Just my Paw Patrol lunchbox. Oh, and Dyson's first comprehensive study of London's air quality.

Role: Senior copywriter 

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